Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, today unveiled three new mobile phones with luxurious, stylish designs and innovative features, targeted at Southeast Asian consumers who want eye-catching mobile phones which do not compromise on high-tech multimedia features.
The SGH-E950 is a powerful 3-megapixel camera phone equipped with an improved, unique touch navigation user interface, while the SGH-E840, with its minimalist and futuristic design, boasts a super slim frame at just 10.6mm and a glossy. mirror-like surface. The SGH-J600 comes with an affordable 1.3-megapixel camera, and comes in a variety of vivid, lively colours.
One of the common features available in all three phones is the Touch Sensitive Keypad. Unlike ordinary keypads, Touch Sensitive Keys respond to just a light sweep of the fingers, and the back-lit keys automatically illuminate in blue when you slide up the phone.
“Integrating beauty and technology in a mobile phone is something Samsung has always prided itself on. I believe that our latest portfolio of fashion phones - the SGH-E950, E840 and J600 - presents our users a selection of mobile phones which truly epitomises the phrase ‘beautiful technology’. I am confident that with their striking designs, ease of use and uncompromised performance and functions, Samsung’s latest fashion phones will appeal widely to our Southeast Asian customers,” said Mr. Geesung Choi, President of Samsung’s Telecommunications Network Business
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