Toyota — fresh from showing off its Tundra CrewMax (pictured left with executive vice president Jim Lentz), a version of the full-size pickup with the largest cab space – is now eyeing a “Super Duty” version to fill out its vehicle lineup.
It may need all the products it can get as the Wall Street Journal reports Toyota faces pressure to further boost North American production to counteract potential political backlash stemming from the U.S. Big Three’s woes.
Toyota’s Jim Press dismissed concerns about political fallout over the Japanese carmakers’ relentless charge in the U.S. market. In the end, Toyota’s cars and trucks will determine its success.
Autoblog said the Tundra CrewMax finally gives the Japanese automaker a strong competitor in the full-size pickup market. Toyota expects to sell about 200,000 of the redesigned Tundras pickups annually.
However, Edmunds.com said Toyota will be hard pressed to compete with Chrysler’s Dodge Ram Mega Cab.
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