Wednesday, June 27, 2007

Will the Ford Mondeo Come to America?


It's hard to overstate the impact of the Ford Mondeo on British motoring. The D-segment saloon/wagon has been a top-ten seller every month since launch in 1993. Nearly 1.2 million have found homes, and Prime Minister Tony Blair even coined the phrase "Mondeo Man" to describe the kind of Average Joe voter he wanted to help.

What's more, the car was the benchmark in the class, besting the likes of the Vauxhall Vectra, VW Passat, Renault Laguna, and Honda Accord. So you can imagine that the launch of a new Ford Mondeo is a pretty big event in theU.K.

The question for American drivers is, why couldn't Ford sell the Mondeo in the States, since it's so well done?

Styling-wise, the Mondeo would fit right in with the latest tailored designs seen in America . It has a crisp look, a take on the "kinetic design" language seen recently on the S-MAX MPV, the current European Car of the Year. It's a world away from the outgoing Mondeo, and while it's very modern it won't be to everyone's liking.

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