EMI Music, Google and YouTube have an agreement which will give YouTube users unprecedented access to authorized videos and recordings from EMI Music artists, including those featured in user generated content.
YouTube users will now be able to access music videos from EMI. As part of this agreement, EMI will make authorized video content available to YouTube for the first time, helping artists to reach and interact with a new audience while enhancing the entertainment experience on YouTube.
EMI Music has agreed to work with YouTube and Google to develop business models in which the YouTube community will be able to access user generated content featuring EMI-owned and copyrighted audio and video works. EMI Music will use YouTube’s content management tools which feature a content identification and reporting system that will help EMI track and monetize its content and compensate its artists. YouTube’s content management tools also give EMI Music the ability to request the removal of EMI’s copyrighted content from YouTube.
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